As you may know consistency is the key, if you post once in a while people can forget you. If you post weekly and let them know you have posted then you will be fresh in their minds.
I am not saying you have to post every day, but minimum of once a week is great. More if you have lots to say.
Posts do not have to be a book either, they just need to give valuable information to your audience.
There are a few tips to making it easier and faster to write blogs. I find that keeping a notebook for blogging can help. Now I use online or virtual notebooks I have a section for each blog site I write for.
Within that anytime an idea pops into my head I write it in the notebook. I may even add bullet points with key thoughts of what I would write.
Then once a month I have a day that I write all my blogs. I look at the theme for the week, it is easier for me to have a social media theme for all posts where I can add tips, information and more about that theme.
On the blog day I pull out the notebook and pick the blogs that match the theme then add it to the social media calendar. I use google calendar and have a calendar for each blog and social media platform for the site. This means I can show them all when I am scheduling and planning but when I am creating the posts I can hide the calendars I am not using.
If I have written bullet points about the information I want to cover in the blog I use those to create headings then write a paragraph or two for each. Just writing those paragraphs can lead to more ideas which I either write in the notebook or schedule them in the calendar for the future.
Once you have written the blog and added any images you can schedule it to publish in the future. I don’t want to have to remember to go into my website and publish a blog each week, scheduling will do it all for me.
There are WordPress plugins that will automatically create a post to your social media profiles and pages to inform your connections that you have a new blog.
Writing is like any skill the more you practice the easier it will be. In the beginning it may take you a long time to write 4 blogs but after a while 4 blogs might take an hour or two of your time.
Schedule the time into your schedule as you would any other business appointment.