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Consistency is Key

If you have a blog on your website it can be difficult to come up with ideas or make time to write on a regular basis. You may write every day for a few weeks, or days, then it gets less frequent. The search engines like sites that are updated frequently, and that includes adding blog posts, but customers also need to hear from you on a regular basis.

Whether it is your social media or blog they all need to be consistent. Start with a social media plan, you need to know where you want to post to, Social Media, website blog, online articles etc. I have a yearly general plan which I sit down and plan out for a whole month, all my social media topics and even the text or general info I want within, then I see what I could go into more detail and mark them to be blogs.

You do not have to blog every day, once a week is fine, more if you like. By planning either monthly, quarterly or yearly you can schedule in a whole day to write all the blogs for a period like a month, if you are blogging once a week, that is only 4 or 5 you have to do at one time.

WordPress allows you to schedule a post to be published on a specific date, so once you have written the post you can add it to your WordPress site, add some pictures and schedule to publish on a specific date.

Writing can be difficult to start but once you do it a few times it gets easier. You do not have to write a book a couple of paragraphs can be enough, think about what information your customer would find useful. If it is too long people may not read, try splitting a longer post into smaller parts, more weeks to schedule in!

What is your tip for finding topics to blog?

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